What I Write

For several years, I had the chance to teach in design and digital communication schools. I worked mostly with Master’s students—future UX designers and communication professionals—teaching them the basics of marketing, communication strategy, and, of course, user...

A look back on the UX talk I gave at the Orangerie d'Auteuil in Paris! In September 2023, I was lucky enough to be selected to speak at the UX Conf' in Paris organized by UX Republic France. UX Conf' is a day of synergies and sharing for digital decision-makers,...

In UX design, research is at the core of what we do. As a scientific discipline, UX relies heavily on data—both qualitative and quantitative—collected throughout the lifecycle of a project. This data helps us make decisions and create better user experiences. But...

In Design Thinking, identifying and clearly defining a problem is one of the most critical steps. This phase, often underestimated, is essential for steering teams toward creative and meaningful solutions. This article explains why defining the problem matters and how...

In many companies, designers have a reputation for being divas. At the beginning of my career, this shocked me and I didn't understand it. How did designers manage to acquire this label? Well, now I can explain.Where does this designer-diva stereotype come from?...

Passive listening, active listening or projective listening... There are many ways to listen in a conversation. But this means that communication is not of the same quality.Listen to understand, not to reply. There are two foundations in communication: the art of...

To make a career in UX, you need to work on communication. This is the most important soft skill of all, and I'll tell you why. As I explain in my introduction and who I am, I'm not a Swiss Army knife, nor did I ever want to become one. I see some UX Researcher and...